Episodes

Pause broad prospecting until you have two numbers under control: activation rate (target 25–40% completing the first “aha” action within 24 hours) and payback … Read more

First action: open the item diagnostics report and sort issues by impact (how many listings are blocked) and scope (account-level vs item-level). Treat account-level flags … Read more

Limit the first screen to one primary action (buy, add to cart, or choose a variant) and keep every other element … Read more

Use 9:16 customer-shot clips (12–20 seconds) with a clear “before → after” moment in the first 2 seconds; keep the … Read more

Fix the experiment unit first: treat one ad concept as a bundle of message + offer + audience intent, and keep everything … Read more

Push your catalog first: build campaigns around a product feed, then set bids by gross margin, not by click price. A … Read more

Allocate 70% of spend to conversion-focused video retargeting (cart viewers, product-page visitors, email clickers) and keep the remaining 30% on cold … Read more

Build your initial structure around 1 product category per ad set, 1–3 creatives per ad, and a single conversion event (Purchase). Allocate budget … Read more

Begin with a clean product feed and segmented inventory: split items by margin band, price tier, and availability (in stock … Read more

Fix your peak dates first: list the 6–10 demand spikes you expect in 2026 (first snowfall, heatwave weekends, school breaks, … Read more