Episodes

Build your product-page and category-page plan from real on-site search logs first: export the last 60–90 days of internal queries, group … Read more

Build three core message sequences first: a welcome series (3 messages over 5–7 days), an abandoned checkout series (2–4 messages within … Read more

Set a 72-hour window, limit entry to one click (email + opt-in), and add a controlled multiplier: +1 entry per order capped … Read more

Set a single measurable target first: aim for 30 qualified advocates in the first 60 days, each completing 2 trackable actions per month (referrals, reviews, … Read more

Offer a two-sided incentive and attach it to the first completed order. A practical baseline is $10 store credit to the inviter … Read more

Set a hard cap of 1 alert per subscriber per 24 hours and route every extra message into email or in-app … Read more

Send cart-recovery texts 30–60 minutes after abandonment and cap the sequence at 2 follow-ups within 24 hours; this timing catches high … Read more

Authenticate every sending domain before the first campaign: publish SPF and DKIM, then enforce DMARC with a policy of p=quarantine or p=reject once alignment is … Read more

Send the first message 24 hours after inactivity is detected, then follow with 2–4 touches over the next 7–14 days; … Read more

Send the first message within 30–60 minutes after a checkout is left unfinished, keep it to 60–120 words, and include a single return-to-checkout button that … Read more