Optimize your catalog first: publish 12–30 SKUs with consistent pack sizes, clear case quantities, and a target retail margin of at least 50% so buyers can price confidently without back-and-forth messages.
Set trade terms that reduce friction at checkout: define a low initial minimum (e.g., $150–$300) and a higher replenishment minimum (e.g., $75–$150), then align lead time with real capacity (same-day processing is worse than a reliable 3–7 business days). Pair this with a short policy block that answers three points only: damages, returns, and cancellation cutoff.
Build product pages that work like a buyer’s checklist: use 6–10 photos per item (one scale reference, one packaging shot), list dimensions and materials in the first 200 characters, and add master carton details where relevant. For variants, keep naming strict (Color + Size + Pack) to prevent split-case mistakes and invoice disputes.
Plan reorders before the first inquiry arrives: tag each item with an internal reorder signal (days-of-cover) and publish a “core line” group intended to stay in stock year-round. Send a brief reorder note after delivery with two options only–“same assortment” or “best-sellers only”–and include the exact case quantities to reduce decision time.
Sell on Faire: Steps for Wholesale Success
Set trade terms first: publish a clear MOQ (e.g., 6–12 units per style), define case packs, and cap lead time (e.g., 3–7 business days) so buyers can plan reorders without back-and-forth. Build a line sheet-style catalog: 5–8 hero SKUs with 3–5 photos each (front, detail, scale, packaging, and variant), variant names that match labels on cartons, and a spec block per item (materials, dimensions, net weight, inner/outer pack). Price with a visible margin logic: target a 2.0–2.5× markup from your production cost, then reserve 8–12% for promos and 3–5% for damage/returns; this prevents reactive discounting. Keep inventory synced weekly and mark discontinued items immediately to avoid partial shipments.
Use a repeatable buyer workflow:
- Discovery: add keyword-rich titles (size + material + use case), and group variants so buyers compare options in one view.
- First order: offer a limited intro deal tied to a minimum basket (e.g., 10+ units across the catalog) rather than blanket markdowns on every SKU.
- Fulfillment: ship with scannable packing slips, carton labels that mirror SKU names, and a standard “substitution not allowed” note to prevent disputes.
- Reorder: schedule a 21–30 day check-in message with restock suggestions based on sell-through (e.g., “reorder top 3 colors, drop slow 2”), and propose a larger MOQ only after two clean deliveries.
- Quality control: track defect rate per batch; if it exceeds 1%, pause the SKU and replace units proactively instead of issuing store credit.
Create a Faire Brand Profile That Meets Retail Buyer Expectations
Lead with verifiable purchase terms: publish MOQ (e.g., “6 units per SKU”), case pack rules, production/dispatch time in business days, reorder lead time, and a clear defect/return window; buyers scan these details before reading brand storytelling. Add a short “stock continuity” note (how long core items stay available) and state whether barcodes are included on each unit (UPC/EAN) plus carton labeling method.
Structure the profile text like a buyer-facing spec sheet: 2–3 lines on what the line does, then bullets covering materials, dimensions, weight, care instructions, and shelf-life/PAO where applicable. List compliance items as plain statements (country of origin, ingredient or material disclosure, safety warnings, certifications only if current). Include packaging facts: inner pack quantity, unit packaging type, master carton count, and whether packaging is retail-ready; mismatches between unit and carton quantities are a frequent reason accounts get paused.
Visual and catalog requirements buyers actually check
Use a consistent image set per SKU: one pure-white hero shot, one scale reference photo, one packaging photo, and one lifestyle shot that shows context without props hiding the item. Keep aspect ratio consistent across the catalog, avoid heavy filters, and ensure color accuracy by photographing with neutral lighting; add a line stating “color may vary by monitor” only if you also provide close-up texture shots. If variants exist (size, scent, color), show a grid image plus a labeled variant list so a buyer can place an order without messaging.
Credibility signals without hype
Add a “Retail fit” section with 4 concrete points: target shelf placement (counter, endcap, peg, apparel rack), recommended MSRP range, margin expectation (e.g., “keystone supported”), and minimum display footprint in inches/centimeters. Include one short founder or production note tied to process (batch size, quality checks, factory type) and a contact path with response time (e.g., “reply within 1 business day”). Remove adjectives that cannot be verified; replace them with measurable specifics such as units per day, materials source region, or tested attributes.
Set Wholesale Pricing, MOQs, and Case Packs Without Losing Margin
Set your base unit price using a margin floor: Unit Price ≥ (COGS + pick/pack + packaging + outbound freight allowance + payment/returns reserve) ÷ (1 − target margin). Example: COGS $6.40, pick/pack $0.55, packaging $0.35, freight allowance $0.70, reserve $0.40 → total $8.40; with a 45% margin floor, minimum unit price is $8.40 ÷ 0.55 = $15.28, so round to $15.50 or $15.75 to absorb carton upcharges and slow-moving variants. If retailers expect a 2.0× markup to their shelf, keep a second check: your unit price ≤ expected shelf ÷ 2; if that ceiling conflicts with the margin floor, reduce cost drivers first (lighter pack, fewer inserts, simpler kitting) before cutting price.
Set MOQ by batch economics, not by intuition: MOQ = ceil((fixed setup cost per run + fixed inbound/carton costs) ÷ contribution margin per unit), where contribution margin = unit price − variable per-unit cost (COGS, pick/pack, materials). If setup + cartons = $120 and contribution margin = $5.20, MOQ = ceil(120/5.20) = 24 units; use 24 rather than 25 to align with common case quantities. Build case packs around shipping physics: target 12–18 lb per master carton, keep longest side < 24 in, and aim for ≥ 85% cube fill to prevent “air shipping.” If inner packs protect margin, set them as 2, 3, 4, 6, 8, 12 based on minimum safe pick quantity and pallet pattern; create mixed-variant cartons only when demand skew is low (no SKU over 40% of orders), otherwise you’ll increase dead stock and rework time.
Build a Faire Product Catalog: Photos, Variants, and Compliance Details
Use a fixed photo set per SKU: 1 main image on a pure white background, 2–3 angled shots, 1 close-up of material/texture, and 1 scale shot next to a common object (coin, ruler, hand) so buyers can judge size without guessing.
Shoot square images at 2000×2000 px or higher, keep the product filling ~85–90% of the frame, and lock color consistency with the same light temperature across all items in a line. Avoid heavy shadows and aggressive filters; if the item has color-sensitive attributes (e.g., fabric, glaze), add a second close-up under neutral lighting and keep exposure consistent between variants.
- Main image: front-facing, centered, no props.
- Detail image: label, stitching, closure, or finish quality.
- Back/side view: show construction and depth.
- Packaging: inner protection + outer carton, including inserts if they ship with the product.
- Case pack: photo of the set if the item is packed/sold in multiples.
Build variants around attributes buyers actually filter: size, color, scent/flavor, finish, and pack count. Keep each option name short (e.g., “Navy”, “12 oz”, “Matte”) and store long descriptions in the product text; mixing marketing phrases into option values creates messy order lines and increases picking errors.
- Assign a unique SKU and barcode per variant; never reuse identifiers across sizes or colors.
- Set weight and dimensions per variant (not per product) to avoid inaccurate shipping estimates.
- Link variant-level MOQ and lead time if production differs by option (e.g., “Natural” ready in 5 days, “Custom” in 21).
- Use pack size variants only if the buyer can choose; otherwise describe case pack in the details and keep a single purchasable unit.
Write compliance fields like a checklist, not a story: material composition (% where applicable), country of origin, care instructions, and warnings in plain language. If the item touches skin or food, add contact-safety notes, allergen statements (where relevant), and any required age grading; keep claims narrow and verifiable, and avoid medical or therapeutic promises.
Reduce returns by adding measurable specs: exact length/width/height in both inches and centimeters, net content (oz/ml/g), and tolerance ranges (e.g., “±2 mm”). For sets, list every included piece; for refills, state compatibility rules (“fits model X only”) and show the connector/fit detail in a close-up.
Configure Shipping, Lead Times, and Packaging to Reduce Order Issues
Set a single, conservative dispatch window per product family (not per SKU): 2–3 business days for stocked items and 7–10 business days for made-to-order. If production variance exceeds 20%, split the catalog into two lead-time groups so buyers can select reliably without follow-up messages.
Define cutoff times and processing days explicitly: for example, “orders approved by 12:00 local time ship the next business day” and “no dispatch on Saturday/Sunday.” Pair this with an internal rule that any order missing the cutoff is automatically moved to the next dispatch batch, so the promise stays consistent across busy weeks.
Lead time rules that prevent cancellations
Use buffers where reality is noisy: add +1 business day for multi-line orders above 8 units, and +2 business days when an order includes custom labeling, kitting, or mixed-case packing. If backorders happen, avoid partial shipments unless requested; instead, set a “hold and ship complete” default to prevent repeated receiving, multiple freight bills, and mismatch claims.
| Order profile | Recommended dispatch window | Packaging approach | Risk reduced |
|---|---|---|---|
| Single-SKU, 1–4 cases | 2–3 business days | Double-wall shipper + void fill to 20 mm | Corner crush, rattling damage |
| Mixed-SKU, 5–12 cases | 3–5 business days | Case-level dividers + label by case sequence | Mis-picks, receiving delays |
| High-value, small parcels | 2–4 business days | Tamper tape + serialized seal on carton | Shortage disputes |
| Freight pallet, 13+ cases | 5–7 business days | 48×40 pallet, 4-way entry, 70–80 gauge stretch | Pallet shifting, rework fees |
Offer two shipping service levels only: “standard” and “expedited,” each mapped to a carrier product you can fulfill without exceptions. Publish dimensional limits (max carton weight 22–27 kg; max length 120 cm) and enforce them by splitting cartons automatically; fewer overweight parcels means fewer delivery holds and fewer surcharge surprises.
Packaging controls that reduce chargebacks
Standardize carton build with a measurable spec: minimum 32 ECT for single-wall, 44 ECT for double-wall; keep headspace under 30 mm; use edge protectors on loads above 1.2 m; and apply two labels per carton on adjacent sides. If items are fragile, require a drop-test rule internally (e.g., 10 drops at 76 cm on a packed sample) before enabling that product for repeat ordering.
Make every master carton scannable and self-explanatory: print SKU, unit count, and case number format like “Case 2 of 5.” Add a packing list inside the lead carton only (not every carton) to avoid duplicates at receiving, and place it under the top flap so it’s found in under 5 seconds.
Track three metrics weekly and adjust configuration when thresholds are exceeded: damage rate >1.0% (upgrade carton or add dividers), mis-ship rate >0.3% (tighten pick/pack verification or simplify assortment), late dispatch >2.0% (extend lead time band by +1 business day). Change one variable at a time so the source of improvement is clear.
Q&A: How to sell on faire
What is Faire and how can I sell on Faire in 2026?
To sell on faire, create a faire account, complete your company profile, and upload your catalog. Faire is a marketplace designed for wholesale commerce, allowing every seller to connect with a retailer through a modern digital wholesale marketplace.
How do I start selling on Faire in 2026?
To start selling on faire, create an account, add your products, and prepare your pricing information. This guide for brands helps businesses learn how to sell, present new products, and sell products on faire with confidence.
How does Faire work for wholesale businesses in 2026?
Faire wholesale connects brands and retailers through a wholesale marketplace that connects businesses looking for long-term partnerships. Companies can sell wholesale, manage wholesale orders, and build a successful wholesale business without relying only on traditional wholesale methods.
What fees should brands expect on Faire in 2026?
Faire charges commissions and service costs depending on how the order is placed. Faire charges a 15 percent commission on eligible marketplace transactions, while commission on marketplace orders differs from commission on faire direct orders. Businesses should evaluate the overall cost to sell on faire before launching.
What is Faire Direct and how does it help brands in 2026?
Faire direct allows brands to work with existing customers through a faire direct link. This option supports direct wholesale, reduces marketplace commissions, and helps businesses maintain existing wholesale relationships while continuing to grow your wholesale business.
How do pricing and minimum orders work on Faire in 2026?
Businesses define their own pricing, wholesale prices, wholesale pricing on faire, and wholesale discounts. Sellers can also set a minimum order for each buyer, making it easier to manage profitability and encourage larger purchases.
How does shipping and payment processing work on Faire in 2026?
Orders include payment processing, and brands should consider shipping cost, processing fee, and any applicable invoice requirements. Faire manages many administrative tasks, making the wholesale process easier for both brands and retailers.
What are the benefits of selling wholesale on Faire in 2026?
Brands that sell wholesale on faire gain access to wholesale customers, marketplace orders, and thousands of independent brands and retailers. Faire offers opportunities to grow your wholesale, improve wholesale operations, and expand into new wholesale channels.
How does Faire support retailers in 2026?
Retailers can place an order from a large selection of brands while benefiting from free returns, free shipping promotions where available, and flexible purchasing options. Faire absorbs certain risks on qualifying orders, including free returns on their first purchase and free returns on opening orders for eligible retailers.
What should new brands know before using Faire in 2026?
Businesses new to wholesale should compare faire vs other platforms and understand the pros and cons of selling before launching. Use faire, sell via the faire marketplace, manage your faire storefront, review faire fees, track faire orders, explore faire shop, communicate through faire messenger, read faire reviews, evaluate cost to sell, understand much does it cost, learn how faire also supports brands via faire, recognize that faire marketplace and places products before qualified retailers, develop a strong wholesale strategy, maintain wholesale accounts, work with wholesale suppliers, support makers who sell, consider faire protection, begin get started selling, remember that faire simplifies wholesale, faire without replacing your own sales channels, sell products, wholesale on faire, marketplace, buyer, first order, and directly to faire are all important concepts for long-term wholesale success.